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Recruiting police officers with diverse backgrounds for Ithaca, New York, during a pandemic and amid sociopolitical challenges.
In the years leading up to 2019, the Ithaca Police Department (IPD) saw a steady decline in qualified applicants to become police officers in the city of Ithaca, New York. The Ithaca Police Department contracted D.H. Goodall to redesign the existing recruitment strategy, train the IPD recruitment team, and leverage data to measure success and drive decision making. The COVID-19 pandemic and social pressures made recruiting a challenge during and after 2020.
The goal of the contract was to increase the number of qualified candidates applying for police officer positions in the city of Ithaca, New York. Furthermore, the Ithaca Police Department desired to attract a diverse prospect pool that could better identify and connect with the community. All candidates must complete and pass a written civil service exam and physical fitness assessment to be hired by IPD.
Data Collection, Data Cleaning, Exploratory Data Analysis, Data Visualization
Tableau, Excel, CRM, ATS, InDesign, Illustrator, Photoshop
D.H. Goodall collects, cleans, protects, and analyzes candidate data each year. For 2019, D.H. Goodall designed and implemented a recruitment process that captured data through each phase of the candidate’s journey. Anecdotal evidence signified substantial improvement in the number of applications compared to 2018; the City of Ithaca could not share the exact data. The year 2019 became a benchmark for the following years.